In a recent episode titled “She’s the Boss” on the Tamron Hall Show, Germaine Bolds- Leftridge, the owner of I Know Skincare Treatment Solutions, joined to discuss her cosmetics line dedicated to helping women 50+ feel beautiful. Inspired by her mother’s words of wisdom about taking care of the skin, Germaine decided to overcome her fear and self-doubt and launch her skincare line. During the episode, she shared a sneak peek of her products and talked about her philosophy on aging. Her line includes popular items such as the Plum Powder Cleanser and the Cellular Retreat, which aims to brighten and exfoliate the skin. With a focus on empowering women to become their best selves, Germaine’s I Know Skincare line is making waves in the beauty industry.
On the Tamron Hall Show, Germaine Bolds- Leftridge, the founder of I Know Skincare Treatment Solutions, discussed her cosmetics line dedicated to helping women aged 50 and above feel beautiful. Germaine’s inspiration came after the loss of her mother to cancer, which made her realize the importance of living life to the fullest and taking care of the skin. With a range of products that brighten and exfoliate the skin, such as the Plum Powder Cleanser and the Cellular Retreat, Germaine is on a mission to change the marketing concept of anti-aging and create a movement that celebrates aging. By embracing and taking care of our skin, Germaine believes that women can become their best selves and shine at any age.
History and Inspiration Behind I Know Skincare
Germaine Bolds-Leftridge’s journey to creating the skincare line
Germaine Bolds-Leftridge, the founder of I Know Skincare Treatment Solutions, embarked on a transformative journey to create a skincare line specifically catered to women over the age of 50. However, it wasn’t a straight path towards her dream. Germaine faced internal struggles and self-doubt that held her back for many years. It wasn’t until she tragically lost her mother to cancer three years ago that she found the inspiration and courage to pursue her passion. This monumental loss pushed Germaine to realize the importance of living life to the fullest and embracing her true calling.
The role of her late mother in inspiring the brand
Germaine’s mother played a significant role in inspiring the creation of I Know Skincare. Throughout Germaine’s life, her mother emphasized the importance of taking care of one’s skin. She instilled in Germaine the belief that investing in skincare early on would lead to long-term benefits. Germaine vividly remembers her mother’s dedication to skincare, including her homemade oatmeal facials. Witnessing her mother’s stunning beauty even in her 80s became a powerful motivator for Germaine to develop a skincare brand that would empower women to age with grace and confidence.
How personal loss fueled Germaine’s motivation to start her brand
The loss of Germaine’s mother proved to be a pivotal moment in her life. It awakened her to the brevity of life and the urgency to pursue her dreams. Germaine realized that she couldn’t let fear and self-doubt hold her back any longer. Her mother’s passing served as a poignant reminder that time is precious and should be used to fulfill one’s purpose. With newfound determination, Germaine channeled her grief into inspiration and started I Know Skincare, an embodiment of her mother’s legacy and a testament to the transformative power of pursuing one’s passion.
Skincare for Women Over 50
The targeted customer demographic of I Know Skincare
I Know Skincare is specifically designed for women over 50. Germaine recognized the need for skincare products that catered to the unique needs and concerns of this demographic. As women age, their skin undergoes various changes, such as decreased collagen production, increased dryness, and the appearance of fine lines and wrinkles. I Know Skincare offers a comprehensive range of products that address these specific issues and promote healthy, radiant skin at any age.
Why skincare needs differ as women age
As women age, their skin goes through a natural aging process that includes various physiological changes. Collagen and elastin production decreases, leading to a loss of elasticity and firmness. The skin also becomes drier and thinner, making it more prone to dehydration and sensitivity. Additionally, the production of natural oils slows down, resulting in a less radiant complexion. It is crucial to adapt skincare routines and choose products that provide targeted solutions to combat these age-related challenges.
Addressing the fear of aging and changing societal attitudes
One of the driving forces behind I Know Skincare is the desire to challenge societal attitudes towards aging. Germaine believes that the term “anti-aging” perpetuates negative connotations and reinforces the fear of growing older. Instead, she advocates for a shift in mindset and the celebration of the aging process. By embracing the natural beauty that comes with age, women can feel empowered and confident in their skin. I Know Skincare aims to create a movement that promotes self-acceptance and challenges the notion that aging is something to be feared.
Going Against ‘Anti-Aging’ Marketing
Germaine’s thoughts on the term ‘anti-aging’
Germaine strongly opposes the marketing strategy of labeling skincare products as “anti-aging.” She believes that this labeling perpetuates the idea that aging is something negative to be fought against. By positioning skincare as “anti-aging,” it implies that there is something inherently wrong with getting older. Germaine argues that aging is a natural part of life and should be embraced rather than resisted.
The concept of ‘real age’
Instead of fixating on “anti-aging,” Germaine advocates for a focus on the concept of “real age.” Real age recognizes that chronological age doesn’t necessarily reflect a person’s vitality or overall well-being. By cultivating a healthy lifestyle and using skincare products that nourish and protect the skin, individuals can age gracefully and maintain a youthful appearance. The emphasis shifts from trying to look younger to feeling vibrant and confident at every age.
Creating a movement around accepting and celebrating aging
I Know Skincare aims to create a movement that challenges societal norms surrounding aging. Germaine wants to inspire women to embrace their age and feel proud of their journey. The brand promotes self-acceptance and encourages individuals to redefine beauty on their terms. By celebrating and celebrating the signs of aging, I Know Skincare seeks to empower women to live authentically and confidently, regardless of their age.
Featured I Know Skincare Products
Introduction to the skincare line-up
I Know Skincare offers a comprehensive range of products tailored to the specific needs of women over 50. The product lineup includes cleansers, moisturizers, serums, and treatments designed to address various skin concerns. Each product is formulated with high-quality ingredients that provide nourishment, hydration, and protection for mature skin. With a focus on efficacy and results, I Know Skincare delivers a holistic approach to skincare.
In-depth look at ‘Very Necessary Period’ and its multifunctional role
One of the standout products from I Know Skincare is ‘Very Necessary Period.’ This multifunctional product acts as both a broad-spectrum SPF 40 sunscreen and a moisturizer. Its unique formulation combines powerful sun protection with hydrating ingredients, ensuring the skin is shielded from harmful UV rays while maintaining optimal moisture levels. ‘Very Necessary Period’ is a must-have for women who want to protect their skin from sun damage while enjoying the benefits of a lightweight moisturizer.
The unique formulation of ‘Cellular Retreat’
‘Cellular Retreat’ is another exceptional product offered by I Know Skincare. This plum oil-based treatment provides numerous benefits for aging skin. Plum oil, known for its antioxidant properties, helps to nourish and rejuvenate the skin, promoting a youthful appearance. ‘Cellular Retreat’ is versatile and can be used on various areas of the body, including the hands and neck, which are often overlooked in skincare routines. With its unique formulation, ‘Cellular Retreat’ offers a luxurious treatment that restores radiance and suppleness to mature skin.
Navigating the I Know Skincare Routine
Incorporating ‘Me First’ into daily skincare
‘Me First’ is a powder cleanser in the I Know Skincare line that serves as an essential first step in any skincare routine. This plum cockadoo plum powder cleanser can be activated with water or used in conjunction with ‘Immerse,’ a hydrating liquid. ‘Me First’ gently cleanses the skin, removing impurities and promoting a fresh, clean feeling. By incorporating this cleanser into daily skincare rituals, women can ensure a thorough cleanse that prepares the skin for subsequent treatments.
Benefits and applications of ‘Cellular Retreat’
‘Cellular Retreat’ offers multiple benefits and applications in a skincare routine. As a plum oil-based treatment, it provides deep hydration and nourishment, replenishing the skin’s moisture barrier. ‘Cellular Retreat’ can be applied to the face, hands, and neck to combat dryness and the visible signs of aging. With regular use, this versatile product helps to improve the overall texture and appearance of the skin, leaving it revitalized and youthful.
In-depth usage details of ‘Very Necessary Period’
‘Very Necessary Period’ is a vital product in the I Know Skincare lineup and deserves a thorough understanding of its usage. As both a sunscreen and moisturizer, it should be applied generously to the face and neck before sun exposure. The broad-spectrum SPF 40 ensures protection against harmful UV rays, preventing premature aging and sun damage. ‘Very Necessary Period’ can also be used as a base for makeup, providing a smooth canvas for effortless application. Reapplication every two hours is recommended for extended sun exposure or after swimming or sweating.
Non-Facial Applications of I Know Products
Use in elbow skin care
I Know Skincare products go beyond facial applications and can be utilized for various skincare concerns. Elbows, often prone to dryness and roughness, can benefit greatly from products such as ‘Cellular Retreat.’ The plum oil formulation of ‘Cellular Retreat’ provides intense hydration and nourishment to this often neglected area, leaving the skin soft, smooth, and youthful.
Caring for aging hands using ‘Cellular Retreat’
The hands are also areas that require special attention in an anti-aging skincare routine. ‘Cellular Retreat’ can serve as a potent treatment for aging hands, combating dryness, wrinkles, and age spots. By applying ‘Cellular Retreat’ to the hands regularly, individuals can restore moisture, improve texture, and minimize the signs of aging on this often exposed and overlooked area.
Broad spectrum applications of skincare line
While I Know Skincare primarily focuses on facial skincare, the range of products has broader applications throughout the body. From firming creams to serums and exfoliators, each product offers unique benefits that extend beyond the face. These versatile formulations enable individuals to address individual skincare concerns, whether it’s dryness on the elbows, signs of aging on the neck, or fine lines on the hands.
Success and Celebrations of I Know Skincare
Commemorating two years of I Know Skincare
I Know Skincare recently marked a significant milestone, celebrating two years of providing skincare solutions for women over 50. Germaine Bolds-Leftridge, the founder of the brand, reflected on the journey and expressed gratitude for the continued support. The anniversary not only signifies the success of I Know Skincare but also highlights the positive impact the brand has had on women’s lives by promoting self-confidence and self-care.
Germaine’s feelings on watching her dream become reality
Seeing her dream become a reality has been an immensely fulfilling experience for Germaine. From overcoming self-doubt to persevering through personal loss, the journey to creating I Know Skincare has been transformative. Witnessing the positive impact the brand has had on women’s lives and the growing recognition it has received, Germaine feels a deep sense of pride and gratitude. She continues to be inspired by the stories of women who have regained their confidence and embraced their beauty through I Know Skincare.
Germaine’s anticipation of extended outreach through promotional bundle
To further extend the reach of I Know Skincare and spread its message of self-acceptance and empowerment, Germaine is excited to launch a promotional bundle. This bundle includes two of her favorite products, ‘Cellular Retreat’ and ‘Very Necessary Period.’ By offering this special bundle, Germaine aims to make I Know Skincare accessible to a wider audience, enabling more women to experience the transformative benefits of the brand. The promotional bundle also serves as an opportunity to connect with new customers, reinforcing the brand’s commitment to empowering women over 50.
Connection with Tamron Hall Show and Audience
Germaine’s appearance on the Tamron Hall Show
Germaine had the honor of appearing on the Tamron Hall Show to share her inspiring journey and introduce the I Know Skincare line to a wider audience. The show provided a platform for Germaine to discuss her brand’s mission and highlight the importance of empowering women over 50. Germaine’s appearance on the Tamron Hall Show further solidified I Know Skincare’s commitment to helping women live their best lives.
Promotion and discount of I Know products for Tamron’s audience
To commemorate Germaine’s appearance on the show and extend gratitude to the Tamron Hall Show audience, I Know Skincare offered a special promotion. Viewers were able to purchase I Know Skincare products at a discounted rate using a unique QR code. The promotion allowed more individuals to experience the transformative effects of I Know Skincare and embrace their beauty at any age.
Audience response and feedback to the skincare line
The response from the Tamron Hall Show audience to I Know Skincare has been overwhelmingly positive. Viewers have expressed appreciation for the brand’s focus on empowering women and challenging societal norms surrounding aging. Many individuals have shared their personal experiences with I Know Skincare, highlighting the confidence and radiance they have gained through using the products. The positive feedback serves as a testament to the brand’s dedication to providing effective, age-positive skincare solutions.
Mother’s Legacy in Germaine’s Success
Recollection of mother’s skincare practices
Germaine fondly recalls her mother’s dedication to skincare and the rituals she practiced. From using oatmeal facials to creating homemade skincare products, her mother’s commitment to self-care left a lasting impression on Germaine. These memories served as a foundation for the creation of I Know Skincare, as Germaine sought to honor her mother’s legacy and share her skincare wisdom with women everywhere.
Influence of mother’s beliefs on product creation
Germaine’s mother’s beliefs and teachings played a pivotal role in shaping the foundation of I Know Skincare. Her mother emphasized the importance of caring for one’s skin from a young age and the impact it would have on future well-being. Germaine took these principles to heart and incorporated them into the formulation and philosophy of I Know Skincare. By staying true to her mother’s wisdom, Germaine has been able to create products that promote healthy, vibrant skin and instill confidence in women of all ages.
Mother’s pride in Germaine’s achievements
Germaine’s success with I Know Skincare would undoubtedly fill her mother with immense pride. Her mother’s early guidance and belief in Germaine’s abilities laid the foundation for her entrepreneurial journey. Although her mother is no longer physically present, her spirit lives on through the brand and the positive impact it continues to have on women’s lives. Germaine’s achievements are a testament to her mother’s influence and serve as a beautiful tribute to the woman who inspired it all.
Conclusion
Summary of I Know Skincare’s dedication to women over 50
I Know Skincare is a brand that embodies empowerment, self-acceptance, and the celebration of aging for women over 50. Germaine Bolds-Leftridge’s personal journey and the inspiration she drew from her late mother resulted in the creation of a skincare line that aims to redefine beauty standards and challenge age-related stereotypes. Dedicated to providing effective and targeted solutions for mature skin, I Know Skincare is committed to helping women live their best lives with confidence and grace.
Final thoughts on the impact of the skincare line
The impact of I Know Skincare extends far beyond the realm of skincare. By promoting self-acceptance and empowering women to embrace their age, the brand fosters a sense of confidence and inner beauty. Through its products and philosophy, I Know Skincare encourages women to redefine their relationship with aging and to find joy in the journey. The brand’s transformative effects on the lives of its customers serve as a testament to the power of self-care and the importance of embracing one’s unique beauty, regardless of age.
Reflection on Germaine’s journey and future plans for I Know Skincare
Germaine Bolds-Leftridge’s journey to creating I Know Skincare exemplifies the transformative power of perseverance, self-belief, and honoring one’s purpose. From overcoming fear and self-doubt to channeling personal loss into inspiration, Germaine has created a brand that promotes self-acceptance, celebrates aging, and empowers women. Looking to the future, Germaine aims to expand the outreach of I Know Skincare, reaching even more women who are looking to live their best lives and embrace their beauty at any age.
